Two JNU Management Cases Selected for the 11th A Hundred Excellent Management Cases in China

Two management cases of JNU were included into The 11th A Hundred Excellent Management Cases in China.

1. Transformation of Shuangliang Eco-Energy into Service-oriented Manufacturing by Zhu Jinwei and Ren Hualiang

2. How AC Dissolves the Puzzles of Managing Blue-Collar Employees by Liu Yan and Wu Binbin (MBA Student)

A Hundred Excellent Management Cases in China is the highest honor in the field of business administration cases in China. This selection was launched on March 30, 2020, attracting a total of 1,030 submissions from 142 colleges and universities across China under four categories, namely, key programs, general programs, micro-case programs, and western programs. After expert letter review and conference review, 106 cases from 58 colleges and universities were selected, accounting for about 15% of the total.

School of Business has attached great importance to MBA education and management cases. It has launched a special case project to encourage faculty to participate in reform of education and teaching. The MBA Program Center and the Case Building Committee also encourage MBA students to take part in various management case competitions and write case papers. The case by Professor Zhu Jinwei and Associate Professor Ren Hualiang is a modified version of the one that won the second prize in the 2nd Jiangsu MBA Case Contest. The case by Professor Liu Yan and Wu Binbin is based on the course for MBA Class 2019 “Management Case Seminar”.