Undergraduate Program Overview

International Economics and Trade

Objectives:to cultivate individuals with a solid foundation in modern economics, extensive knowledge, comprehensive qualities, strong English communication and interpersonal skills, familiarity with international business rules and conventions, analytical prowess, research capabilities, and problem-solving skills. The goal is to develop professionals with a high level of mathematical and computer application proficiency who can engage in complex foreign economic and trade activities, education, research, and work in government agencies and enterprises.

Core Courses:

International Finance

International Trade Theory and Policy

Marketing

International Trade Practice, International Investment

Finance

International Economics

Industrial Economics

Finance

Objectives: to cultivate innovative talents rooted in the practicalities of China's financial reform and development, oriented towards the globalized financial landscape. The aim is to develop individuals with an international perspective, proficient in financial theory, well-versed in national economic policies and regulations, possessing a solid theoretical foundation in finance and economics, adept at intricate financial practices, and equipped with financial management skills. Furthermore, the objective includes mastery of modern financial analysis methods, high proficiency in foreign languages and computer applications, and the embodiment of excellent personal qualities. The program seeks to meet the diverse and multi-level demands of the society's economic development for financial professionals. Graduates are expected to excel in innovative roles within financial institutions, government agencies, and

Core Courses:

International Finance

Securities Investment

Financial Engineering

Risk Management

Corporate Finance

Insurance

Financial Markets and Institutions (Bilingual)

Management of Commercial Banks

Business Administration

Objective: to cultivate individuals with exemplary professional ethics and a heightened sense of social responsibility, possessing strong professional competence and business ethical principles. This includes a solid foundation, a global perspective, humanistic spirit, innovation, and entrepreneurial awareness. The goal is to develop the ability for problem construction and problem-solving, mastery of fundamental management theories, familiarity with the science and art of management, and proficiency in strategic thinking and business communication. Graduates are expected to possess modern and digitized business analysis skills, making them highly qualified professionals capable of undertaking management roles in enterprises, institutions, and government departments.

Core Courses:

Management information system

consumer behavior

Leadership

e-commerce

market research

brand management

management communication

human resource management

Accounting

Objective: This program adheres to the scholarly spirit of "Diligence in Learning and Illumination in Principles," upholding the educational philosophy of "Cultivating Virtue, Prioritizing Morality, and Creating Value." The aim is to nurture comprehensive individuals with moral, intellectual, and physical development, possessing a strong humanistic spirit, scientific literacy, a broad international perspective, exemplary professional ethics, and innovative spirit. Graduates are expected to be versatile professionals capable of both practical application and research.

Core Courses:

Accounting

Financial Management

Intermediate Financial Accounting

Cost Accounting

Advanced Financial Accounting

Management Accounting

Auditing

Accounting Information System

Big Data Management and Application

Objectives:The major of Big Data Management and Application is designed to cultivate high-level specialized professionals capable of meeting the demands of the new era. It encompasses the mastery of modern economic management theories, familiarity with advanced big data technologies, and the acquisition of intelligent management decision-making methods.

Core Course:

Introduction to Big Data Technology

Big Data Mining, Machine Learning

Business Data Analysis

Operations Research and Machine Optimization

Business Administration （Sino-Foreign Joint Program）

Objectives: to cultivate individuals with a knowledge structure that integrates both arts and sciences, aligning with the international competitive environment of the 21st century. The goal is to develop a global perspective and bilingual communication skills, enabling proficiency in foundational theories, knowledge systems, and practical skills in modern economics, management, law, and related fields. Graduates should be well-equipped to engage in high-quality, innovative, and internationalized business management roles, particularly in corporations and businesses, with a focus on company operations, international marketing, financial management, organizational management, and internal entrepreneurship.

Core Courses:

Organizational Behavior

Human Resource Management

Financial Management

Operation Management

Management Information System

Marketing, Consumer Behavior

Strategic Management